5 Tips On How To Make Your Business Stand Out From The Competition

​According to Mckinsey.com, 58% of consumers are not brand loyal. That means you're constantly competing for your customers' money. To succeed in today's competitive market, you must stand out. Here are five tips to help you stand out from the rest.

1. Phenomenal Customer Service
   According to a Talend survey conducted in 2017, 57% of respondents cited "unaddressed negative reviews" as the primary reason for breaking up with a brand. Customer retention requires monitoring and responding to both negative and positive reviews. 
   
   
2. Branding that Stands Out
   Within the first 10 seconds, first impressions of a brand are formed. That is why it is critical to get your branding right. Color is another important aspect of branding. Generally, color improves brand recognition by 80%. Maintaining a consistent branding color and font will support brand recognition.
   
   
3. Build a Strong Online Presence
   Local businesses are found online by 97% of consumers. As a result, developing a strong online presence is critical to the success of your business. You're losing if you have a poor online presence.
   
   These are the primary areas on which your brand should concentrate to establish a strong digital presence:
      - Local SEO
      - VEO Strategy
      - Local Business Listings
      - Social Media
      - Content Creation
   
   
4. Reward Customer Loyalty
   Customers who are loyal to a brand spend 66% more. Loyalty programs make 83% of customers more likely to do business with a company. A satisfied customer is more likely to refer your business to family and friends. Everyone wants new customers, but keeping current has a higher ROI.
   
   
5. Give Back
   When a company supports a social or environmental cause, 92% of consumers believe it has a better image than those that do not. The key here is to find a cause that aligns with your brand. According to 64% of consumers, "shared values" are the primary reason they trust a brand. Discover and optimize those shared values.

Conclusion
Remember that there are benefits to brand competition. The presence of competition indicates a market for your service or product. Lack of competition is a strong sign that your company may not survive. The focus should be on understanding your customers and prioritizing their needs rather than what your competitors are doing.

At Auto Express Insurance, we put our clients first by offering them policies that they can afford. Having insurance is a necessity nowadays, and we're here to help you out. Learn more about our products and services by calling our agency at (832) 232-4655. You can also request a free quote by CLICKING HERE. Any coverage discussed is not guaranteed. Please contact us today to go over your policy to ensure your needs are met! We are here and happy to help.